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Lola Red PR and Marketing was founded by Alexis Walsko in 2000. Who is Lola Red? According to Alexis,
"Lola Red is the chick we all strive to be everyday. In many ways she is my alter-ego."
It is hard to know exactly where Alexis ends and Lola Red begins—and vice versa—as Alexis is the heart and soul of Lola Red. She prides herself on planning events that attract the best and brightest in Minneapolis and across the country! If you’ve ever met Alexis, you know that she is the coolest, hippest, sweetest girl who really is in the “know” for fashion, style, and all things fun! She works with the crème de la crème of clients, enabling her to plan the hottest and smartest events to inform, indulge, and entertain you!

Lola Red, now almost in its 7th year, has grown into a team of two and also includes some frequent contributors. Lola Red PR and Marketing primarily educates consumers and the media on lifestyle products and services that indulge the body and soul. Clients include local, national, and international businesses, as well as non-profit organizations.